Aid Organisation Fridays – (RED)

I said I would share a little bit about the absolutely amazing Global Poverty Ambassador training weekend and I will, but first up is this week’s Aid Organisation, (RED).

Who? (RED).

When and how did they get started? (RED) was launched in 2006 by Bono and Bobby Shriver. Like ONE, (RED) grew out of DATA (Debt, Aid, Trade, Africa) and the realisation that the public sector had given more than $5 billion USD to The Global Fund over four years while the private sector had only given around $5 million in the same amount of time. And so, (RED) was developed as a way of generating sustainable cash flow for The Global Fund from the private sector. Since its launch, (RED) has generated $175 million USD for the Global Fund by getting large corporations such as Apple, GAP, and Starbucks to designate selected products as (RED) products and donate up to 50% of the profits made from the sale of those products. Simply put, if you purchase something that has the (RED) logo on it a certain portion of the sale of that product goes directly to The Global Fund. (FAQ)

What is their focus? (RED)’s primary goal is to see an AIDS free generation by 2015 and comes alongside the Millenium Development Goal to combat HIV/AIDS. To help achieve this goal (RED) uses money from the private sector to fund The Global Fund, an organisation that saves 4000 lives every day from the devastating effects of AIDS, tuberculosis, and malaria (more on their amazing work next week). (RED) recognises the power of our consumer culture to make a difference in the lives of the world’s poorest and aims to get people choosing products that will ultimately benefit those living in extreme poverty by providing funds to fight against AIDS, tuberculosis, and malaria, diseases that keep many people in chronic poverty.

What can I do to get involved? The easiest way to get involved is to look for those products that are labeled (RED) when purchasing items that you would have purchased anyway. You can also add your voice to the fight against AIDS by making a pledge to do more to eradicate AIDS and creating your own panel to add to the (2015)Quilt. Such simple ways to get involved and see “the beginning of the end of AIDS”!

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